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How to talk to the Media – PR Training for Entrepreneurs

La Cocina

Wednesday, June 27, 2012 from 6:00 PM to 8:00 PM (PDT)

San Francisco, CA

How to talk to the Media – PR Training for Entrepreneurs

Ticket Information

Ticket Type Sales End Price Fee Quantity
General Public Ended $25.00 $2.24
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Event Details

How to talk to the Media-PR Training for Entrepreneurs:


Become the expert you once relied on to get your story out.
A two hour workshop that will give you new and refreshing ideas on how to promote your business. Three PR experts will teach how to get your message across by understanding the basic components of public relations. At the end of this workshop, you will feel more confident on pitching your business to the media,clients or buyers.

What will you learn?

1. Importance of PR
2. How to build a relationship with food writers. What kind of content they should be creating in order to be appealing to them.
3. Difference between a Press Release and Media Alert.
4. Components of a press release and media alert.
5. How to build a press kit

6. Importance of Social Media in PR 

7. Language and content that they should be creating
8. How to write a boiler plate
9. Elevator Pitch- Practicing Elevator Your Picth

 

Panelist:

Christine Schneider
Michelle Caabay-Brokstein
Jane Yin


The work­shop is made pos­si­ble thanks to gen­er­ous sup­port from Chevron.


When & Where



La Cocina
2948 Folsom
San Francisco, CA CA

Wednesday, June 27, 2012 from 6:00 PM to 8:00 PM (PDT)


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Organizer

La Cocina

La Cocina is a ground-breaking business incubator designed to reduce the obstacles that often prevent low-income food entrepreneurs from creating successful and sustainable small businesses. By providing affordable, shared, commercial kitchen space, an array of industry-specific technical assistance and services, and access to market opportunities and access to capita, La Cocina works with entrepreneurs as they launch, grow, and formalize successful food businesses. We focus primarily on women from culturally diverse communities and immigrant communities. Our vision is that our program participants will become economically self-sufficient and contribute to a vibrant and diverse economy doing what they love to do.

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La Cocina es una incubadora de negocios creada para reducir los obstáculos que suelen prevenir a los empresarios de crear pequeñas compañías exitosas y sostenibles. Al proveer recursos compartidos y un gamo de servicios específicos a la industria, las incubadoras de negocios aseguran que los pequeños negocios puedan ser exitosos. La misión de La Cocina es cultivar a los empresarios mientras que formalizan y crecen sus negocios de comida dando espacio a bajo costo en una cocina comercial, asistencia técnica específica a la industria y acceso a oportunidades para vender. Nos enfocamos en mujeres de comunidades de color e inmigrantes. Nuestra visión es que los empresarios se volverán económicamente auto-suficientes y contribuirán a la economía haciendo lo que ellos aman hacer.

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